When educating people about social media I tend to use the AISAS online consumer behaviour model quite a bit. AISAS stands for Attention – Interest – Search – Action – Share. The model was developed by Dentsu Group as an update for the traditional AIDMA (Attention – Interest – Desire – Memory – Action) model…
Monthly Archives: July 2009
Social Media is the world’s biggest fad… for marketers
This post may seem a bit ironic coming from someone who provides social media seminars and training but there seems to be an almost unhealthy fascination with social media among marketers at the moment. In the end, we’ll all realise that “social media” will become just “regular ol’ media”. Social Media is not new Marketers…
Get listed in Google Local Business Center
Google launched a localised version of its Google Maps for Malaysia in mid-May 2009. The majority of the mainstream press highlighted many of the cool services that is now available on Google Maps Malaysia, but business owners and marketers should be more interested in the Local Business Centre (LBC). Why you need to get listed…
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »