Monthly Archives: November 2009

Twitter Advertising: Is it worth it? (with examples from ChurpChurp)

Twitter advertising services seem to have been mushrooming lately. BeTweeted, Twivert and SponsoredTweets are a few examples of the new services I’ve noticed joining the ranks of early movers Magpie and Malaysia’s own Twitter advertising network, ChurpChurp. Twitter advertising is definitely something new, but what are the results and the ROI? This post attempts to shed…

Radian6 Keyboard Shortcuts

Here’s a trick I discovered for Radian6 that cuts down the time I spend adding keywords. Use the Tab and Spacebar to jump across the query builder to add keywords. Once you’re done typing all the keywords, go back and change the drop down options with the mouse. This way you don’t slow down typing and having to switch to mousing. Hope this helps. Click through for the video.

Case Study: DiGi Pimp My Broadband

Case Study: In September 2009, telecommunications company DiGi launched their Pimp My Broadband contest in conjunction with their new mobile broadband service. The contest was promoted completely through the web and participation was completely web based as well.

Kickstart your marketing with social media

I’m proud to announce my first ever public seminar called Buzzmedia Bootcamp: Social Media Basics. It’s a 1-day training seminar designed to introduce you to social media and how to use it to get more business.

Communities: Your strategic business asset

When talking about social media, you may have heard the word “community” thrown about. What is it? And why is it so important to marketers in today’s social web?

Social Media Impact on Business and Marketing

socialmediaimpact

If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what my talk will address today. Specifically I will cover the impact of online marketing–especially social media–on business.