Facebook has recently surpassed Google as the most visited website in the US according to Hitwise. It’s a trend that the rest of the world will soon follow and yet, many businesses and marketers are still obsessed about their search ranking when they should seriously start to consider a Facebook strategy.

If you’re using social media to grow your network by friending and following people you don’t know in person, first impressions are even more important because I have nothing else to judge you on. Let’s look at how we give off these first impressions through social media, and how to gain more friends and followers by making a good first impression.