Monthly Archives: August 2010

How To Sell Lingerie To Men A.K.A. Why You Should Target Your Online Ads

Yesterday, Facebook showed me the ad above for lingerie. This ad campaign is a typical example of a rookie mistake in online marketing: not taking advantage of targeting options in online advertising.

Buzzmedia conducts social media training for NGOs at UNICEF workshop

I was privileged to have the opportunity to be involved in UNICEF Malaysia’s media engagement workshop last week. Salt Media, a young and dynamic public relations agency based in Kuala Lumpur, led the workshop and I focused on social media topics.