Yesterday, Facebook showed me the ad above for lingerie. In case you’re wondering, NO – I’m not a cross dresser who likes to dress up in baby dolls and teddies.
While it was a good laugh for my friends, this ad campaign is a typical example of a rookie mistake in online marketing: not taking advantage of targeting options in online advertising.
Online advertising is not like traditional advertising
If an advertiser could only choose a single traditional advertising channel to run their campaign, they would probably choose the channel that would reach the most people. If it was a choice between The Star, Malay Mail and The Sun, the advertiser would most likely choose The Star because it has the highest circulation and biggest reach.
But there’s a problem when doing that – not all of The Star’s readership will be interested in the advertiser’s ad.
Fortunately, that problem is abated / reduced with online advertising. On the web, advertisers can track web user’s interactions to a very detailed level. For example, they can choose to show ads based on location (by looking up your IP address), interest (based on which websites you visit) or behaviour (based on what ads or links you click).
In Facebook, you can take that even further. Facebook knows A LOT about you, so advertisers can target ads on your gender, your birthday, relationship status and even your friends.
So in the example above, Secretnite.com the lingerie store could easily show their ads only to women. This would reduce the cost of their ad campaign because they are reducing the reach (audience). This will also result in better advertising ROI because money is not wasted advertising to men who are not interested in buying lingerie. [click to continue…]
Tagged as:
beginners guide,
facebook ads,
facebook marketing,
online marketing,
strategy
I was privileged to have the opportunity to be involved in UNICEF Malaysia’s media engagement workshop last week. Salt Media, a young and dynamic public relations agency based in Kuala Lumpur, led the workshop and I focused on social media topics.
The workshop was attended by a group of 30 participants from local NGOs including Malaysian Aids Council, Mercy, Malaysian Child Resource Institute and Shelter Home. After an introduction into UNICEF’s Convention on the Rights of the Child, the workshop was split into traditional media/PR taught by Salt Media and new/social media taught by me. [click to continue…]
Tagged as:
buzzmedia,
NGO,
non,
nonprofits,
Salt Media,
UNICEF
Ganesh Kumar Bangah, Group CEO of Friendster and MOL Sdn Bhd, was in the spotlight yesterday for using social media to bad mouth a competitor.
The competitor in question is OffGamers, a company that does microtransactions for game currency. They posted a link to promote their service on their Facebook Page yesterday and Ganesh took to opportunity to post a snide comment. The situation devolved into one where the CEO of one of Asia’s largest internet companies taking cheap shots at OffGamers.
View the entire thread on OffGamers’s Facebook Page
The Friendster CEO’s actions is a case study of exactly the wrong thing to do with social media. So what can we learn from this episode? [click to continue…]
Tagged as:
etiquette,
Friendster,
Ganesh Kumar Bangah,
MOL,
OffGamers,
social media
Last week I conducted 2 separate workshops for Rockwills Business Solutions and New Straits Times. It was a challenging week that tested my voice and my stamina. It was also very gratifying to the able to share my knowledge with the participants.
The participants were superb and really encouraging. I want to thank P1 WiMAX who provided broadband for all workshops.
I also want to give a big shout out to Rockwills will writer Evanna Phoon who was admitted to hospital for pre-labour but yet wanted to Skype in to hear me deliver the rest of the workshop! Check out her video blog from the delivery room, with my voice in the background over Skype. Talk about commitment!
[click to continue…]
Tagged as:
buzzmedia,
Coaching,
company news,
NST,
P1,
Rockwills
