Comments on: Social Media Predictions for Brands in Malaysia http://buzzmedia.com.my/article/predictions-brands-2010?utm_source=rss&utm_medium=rss&utm_campaign=predictions-brands-2010 Training & Consulting for Small Business, Malaysia Wed, 01 Sep 2010 07:44:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: David Wang http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-449 David Wang Mon, 22 Feb 2010 06:39:33 +0000 http://buzzmedia.com.my/?p=484#comment-449 You're absolutely right, which is why I think that small biz have a huge opportunity with social media. It totally levels the playing field, and the agility that comes with being a small biz will allow them to crush it! You’re absolutely right, which is why I think that small biz have a huge opportunity with social media. It totally levels the playing field, and the agility that comes with being a small biz will allow them to crush it!

]]> By: David Wang http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-611 David Wang Mon, 22 Feb 2010 06:39:00 +0000 http://buzzmedia.com.my/?p=484#comment-611 You're absolutely right, which is why I think that small biz have a huge opportunity with social media. It totally levels the playing field, and the agility that comes with being a small biz will allow them to crush it! You’re absolutely right, which is why I think that small biz have a huge opportunity with social media. It totally levels the playing field, and the agility that comes with being a small biz will allow them to crush it!

]]> By: reese http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-447 reese Mon, 22 Feb 2010 03:29:34 +0000 http://buzzmedia.com.my/?p=484#comment-447 change is scary. a shift toward openness, when coming from a prior traditional model of dictating content <em>to</em> the audience, is an overwhelming change. But I think one positive aspect of this shift, that companies may too easily discount, is that when there's an open dialogue with your customers/audience, you get more data. This data can help shift and evolve your business from the inside out. no doubt a difficult proposition, particularly on a large corporate scale. But honest, human feedback that social media provides can be far more valuable than the traditional means of market research. change is scary.

a shift toward openness, when coming from a prior traditional model of dictating content to the audience, is an overwhelming change.

But I think one positive aspect of this shift, that companies may too easily discount, is that when there’s an open dialogue with your customers/audience, you get more data.

This data can help shift and evolve your business from the inside out.

no doubt a difficult proposition, particularly on a large corporate scale. But honest, human feedback that social media provides can be far more valuable than the traditional means of market research.

]]> By: reese http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-610 reese Mon, 22 Feb 2010 03:29:00 +0000 http://buzzmedia.com.my/?p=484#comment-610 change is scary. a shift toward openness, when coming from a prior traditional model of dictating content <em>to</em> the audience, is an overwhelming change. But I think one positive aspect of this shift, that companies may too easily discount, is that when there's an open dialogue with your customers/audience, you get more data. This data can help shift and evolve your business from the inside out. no doubt a difficult proposition, particularly on a large corporate scale. But honest, human feedback that social media provides can be far more valuable than the traditional means of market research. change is scary.

a shift toward openness, when coming from a prior traditional model of dictating content to the audience, is an overwhelming change.

But I think one positive aspect of this shift, that companies may too easily discount, is that when there’s an open dialogue with your customers/audience, you get more data.

This data can help shift and evolve your business from the inside out.

no doubt a difficult proposition, particularly on a large corporate scale. But honest, human feedback that social media provides can be far more valuable than the traditional means of market research.

]]> By: Exclusive interview: Idham Nawawi on how P1 engages customers with social media » Buzzmedia http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-415 Exclusive interview: Idham Nawawi on how P1 engages customers with social media » Buzzmedia Thu, 11 Feb 2010 02:35:16 +0000 http://buzzmedia.com.my/?p=484#comment-415 [...] many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media [...] [...] many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media [...]

]]> By: David Wang http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-409 David Wang Tue, 09 Feb 2010 11:09:44 +0000 http://buzzmedia.com.my/?p=484#comment-409 Hi James, ya I think many companies are very wary against the openness brought about by these new social technologies. It will take some time to change their way of thinking too, which backs up what the respondents are saying about challenges and social media maturity. Biresh and Karen, appreciate you guys taking the time to answer my questions! Hi James, ya I think many companies are very wary against the openness brought about by these new social technologies. It will take some time to change their way of thinking too, which backs up what the respondents are saying about challenges and social media maturity.

Biresh and Karen, appreciate you guys taking the time to answer my questions!

]]> By: David Wang http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-609 David Wang Tue, 09 Feb 2010 11:09:00 +0000 http://buzzmedia.com.my/?p=484#comment-609 Hi James, ya I think many companies are very wary against the openness brought about by these new social technologies. It will take some time to change their way of thinking too, which backs up what the respondents are saying about challenges and social media maturity. Biresh and Karen, appreciate you guys taking the time to answer my questions! Hi James, ya I think many companies are very wary against the openness brought about by these new social technologies. It will take some time to change their way of thinking too, which backs up what the respondents are saying about challenges and social media maturity.

Biresh and Karen, appreciate you guys taking the time to answer my questions!

]]> By: Biresh Vrajlal http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-401 Biresh Vrajlal Tue, 09 Feb 2010 04:05:15 +0000 http://buzzmedia.com.my/?p=484#comment-401 Hi David, Thanks for inviting me to give my views on this post. Always happy to talk about Social Media. Hi David,

Thanks for inviting me to give my views on this post. Always happy to talk about Social Media.

]]> By: Biresh Vrajlal http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-608 Biresh Vrajlal Tue, 09 Feb 2010 04:05:00 +0000 http://buzzmedia.com.my/?p=484#comment-608 Hi David, Thanks for inviting me to give my views on this post. Always happy to talk about Social Media. Hi David,

Thanks for inviting me to give my views on this post. Always happy to talk about Social Media.

]]> By: JLow http://buzzmedia.com.my/article/predictions-brands-2010/comment-page-1#comment-390 JLow Mon, 08 Feb 2010 06:45:45 +0000 http://buzzmedia.com.my/?p=484#comment-390 I applaud AirAsia's occasional FB statuses of "Yay, today no delays!" To me this is an open admission of "we are not perfect / I know you know that I know we have major delays but I am not hiding (from) this fact." I think (most?) Malaysian companies are not open enough in this regard, engaging only in ra-ra positive conversations and/or pushing sales and promos. In the not-so-distant-past, Letters to Editor sections of major newspapers (to my knowledge) always warranted a response from the targeted, complained-about organisation, usually from someone of authority. The folks above are right about the speed of the internet, but in addition, organisations seem to miss the point that social media has farther reaching audiences (borderless) than these major newspapers, yet they seem to shy away from engaging in negative conversations when these conversations are read by even more people. Being silent is also a response. As I understand it, the FB demographics has now moved to first-job-holders- ie the ones starting out now with disposal income. If organisations missed capturing their loyalty whilst they were still (college) students they had better start now, and also start "maturing" in their approach in engaging them (response and language / tone). I would assume that twitter demographics mirrors this? I applaud AirAsia’s occasional FB statuses of “Yay, today no delays!”
To me this is an open admission of “we are not perfect / I know you know that I know we have major delays but I am not hiding (from) this fact.” I think (most?) Malaysian companies are not open enough in this regard, engaging only in ra-ra positive conversations and/or pushing sales and promos.

In the not-so-distant-past, Letters to Editor sections of major newspapers (to my knowledge) always warranted a response from the targeted, complained-about organisation, usually from someone of authority. The folks above are right about the speed of the internet, but in addition, organisations seem to miss the point that social media has farther reaching audiences (borderless) than these major newspapers, yet they seem to shy away from engaging in negative conversations when these conversations are read by even more people. Being silent is also a response.

As I understand it, the FB demographics has now moved to first-job-holders- ie the ones starting out now with disposal income. If organisations missed capturing their loyalty whilst they were still (college) students they had better start now, and also start “maturing” in their approach in engaging them (response and language / tone). I would assume that twitter demographics mirrors this?

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