Comments on: Social Media is the world’s biggest fad… for marketers http://buzzmedia.com.my/article/social-media-fad-for-marketers Training & Consulting for Small Business, Malaysia Fri, 16 Mar 2012 03:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David Wang http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-18 David Wang Sat, 27 Feb 2010 18:22:47 +0000 http://buzzmedia.com.my/?p=66#comment-18 Hi, thanks for the comment! Well, it's not just marketing. It should be honest, valuable, customer-centric marketing. I understand where you're coming from though :) Hi, thanks for the comment! Well, it's not just marketing. It should be honest, valuable, customer-centric marketing. I understand where you're coming from though :)

]]> By: FH http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-17 FH Sat, 27 Feb 2010 13:53:43 +0000 http://buzzmedia.com.my/?p=66#comment-17 Social Media Marketing - too many people and companies are focusing on the first two words. But i think the third word is what its all about. Social Media Marketing – too many people and companies are focusing on the first two words. But i think the third word is what its all about.

]]> By: David Wang http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-236 David Wang Sat, 27 Feb 2010 13:22:00 +0000 http://buzzmedia.com.my/?p=66#comment-236 Hi, thanks for the comment! Well, it's not just marketing. It should be honest, valuable, customer-centric marketing. I understand where you're coming from though :) Hi, thanks for the comment! Well, it’s not just marketing. It should be honest, valuable, customer-centric marketing. I understand where you’re coming from though :)

]]> By: FH http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-235 FH Sat, 27 Feb 2010 08:53:00 +0000 http://buzzmedia.com.my/?p=66#comment-235 Social Media Marketing - too many people and companies are focusing on the first two words. But i think the third word is what its all about. Social Media Marketing – too many people and companies are focusing on the first two words. But i think the third word is what its all about.

]]> By: Ben Israel http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-16 Ben Israel Wed, 24 Feb 2010 03:45:32 +0000 http://buzzmedia.com.my/?p=66#comment-16 Nice dude. I think at this point, social media has an abundance of opportunities for anybody (quite literally) to make money: PR, Ads, Media buyers, news makers, bloggers, tech people, designers, mgmt consultants, you name it. Mainly because, (1) nobody has really defined/measure social media properly yet. (2) Companies, brands, organisations don't really know what to do with it - so they'll pay anybody that sounds smart. and (3) There's still a lot of hype out there. Thankfully, that's starting to recede (<a href="http://www.guardian.co.uk/technology/2009/jun/24/charles-arthur-blogging-twitter" rel="nofollow">http://www.guardian.co.uk/technology/2009/jun/2...</a>)But once the dust settles when it's no longer new, exciting and cool), many people will be out of jobs. So, we have to ask ourselves - what will get me to the end of the funnel. Nice dude. I think at this point, social media has an abundance of opportunities for anybody (quite literally) to make money: PR, Ads, Media buyers, news makers, bloggers, tech people, designers, mgmt consultants, you name it. Mainly because, (1) nobody has really defined/measure social media properly yet. (2) Companies, brands, organisations don't really know what to do with it – so they'll pay anybody that sounds smart. and (3) There's still a lot of hype out there. Thankfully, that's starting to recede (http://www.guardian.co.uk/technology/2009/jun/2…)But once the dust settles when it's no longer new, exciting and cool), many people will be out of jobs. So, we have to ask ourselves – what will get me to the end of the funnel.

]]> By: Time Spent on Social Networks Has Tripled – Social Media Marketing is not a fad, period. | Keep Moving Forward .Asia http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-15 Time Spent on Social Networks Has Tripled – Social Media Marketing is not a fad, period. | Keep Moving Forward .Asia Sat, 26 Sep 2009 06:41:57 +0000 http://buzzmedia.com.my/?p=66#comment-15 [...] While there’s a lot of hype surrounding social media marketing as the new rules of marketing, including written books on social media marketing such as the one written by Tamar Weinberg, there are also skeptics with different views calling social media marketing as the biggest fad. [...] [...] While there’s a lot of hype surrounding social media marketing as the new rules of marketing, including written books on social media marketing such as the one written by Tamar Weinberg, there are also skeptics with different views calling social media marketing as the biggest fad. [...]

]]> By: David Wang http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-14 David Wang Wed, 15 Jul 2009 09:30:06 +0000 http://buzzmedia.com.my/?p=66#comment-14 @Darren you are exactly right with KPIs and measurement. Thanks for the links, I may try out ViralHeat @Daniel like Ben said there's lots of hype about social media now and lots of opportunities to make money off it. I think there's nothing wrong with helping clients to get started in the right direction but I think agencies need another point of differentiation if social media is going to become regular media @Shalabh I love the phrase 'agency love' LOL! Your idea of Stories is great and gels completely with social media--it's about the conversation. I have a secret to admit--I intentionally made the title and tone of this post provocative to make a little splash in this big pond. Blame it on reading Copyblogger too much. But I think it has worked because I've got lots of great feedback from you guys. I hope you subscribe to the blog's RSS feed and come back again. @Darren you are exactly right with KPIs and measurement. Thanks for the links, I may try out ViralHeat

@Daniel like Ben said there’s lots of hype about social media now and lots of opportunities to make money off it. I think there’s nothing wrong with helping clients to get started in the right direction but I think agencies need another point of differentiation if social media is going to become regular media

@Shalabh I love the phrase ‘agency love’ LOL! Your idea of Stories is great and gels completely with social media–it’s about the conversation.

I have a secret to admit–I intentionally made the title and tone of this post provocative to make a little splash in this big pond. Blame it on reading Copyblogger too much. But I think it has worked because I’ve got lots of great feedback from you guys. I hope you subscribe to the blog’s RSS feed and come back again.

]]> By: David Wang http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-27 David Wang Wed, 15 Jul 2009 09:30:00 +0000 http://buzzmedia.com.my/?p=66#comment-27 @Darren you are exactly right with KPIs and measurement. Thanks for the links, I may try out ViralHeat @Daniel like Ben said there's lots of hype about social media now and lots of opportunities to make money off it. I think there's nothing wrong with helping clients to get started in the right direction but I think agencies need another point of differentiation if social media is going to become regular media @Shalabh I love the phrase 'agency love' LOL! Your idea of Stories is great and gels completely with social media--it's about the conversation. I have a secret to admit--I intentionally made the title and tone of this post provocative to make a little splash in this big pond. Blame it on reading Copyblogger too much. But I think it has worked because I've got lots of great feedback from you guys. I hope you subscribe to the blog's RSS feed and come back again. @Darren you are exactly right with KPIs and measurement. Thanks for the links, I may try out ViralHeat

@Daniel like Ben said there’s lots of hype about social media now and lots of opportunities to make money off it. I think there’s nothing wrong with helping clients to get started in the right direction but I think agencies need another point of differentiation if social media is going to become regular media

@Shalabh I love the phrase ‘agency love’ LOL! Your idea of Stories is great and gels completely with social media–it’s about the conversation.

I have a secret to admit–I intentionally made the title and tone of this post provocative to make a little splash in this big pond. Blame it on reading Copyblogger too much. But I think it has worked because I’ve got lots of great feedback from you guys. I hope you subscribe to the blog’s RSS feed and come back again.

]]> By: Shalabh Pandey http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-13 Shalabh Pandey Tue, 14 Jul 2009 01:26:01 +0000 http://buzzmedia.com.my/?p=66#comment-13 So this calls for asking two questions: 1) Do we really think marketers are stupid to be giving their monies to the first person who walks in claiming whatever? 2) How is this different from choosing any agency or marketing services partner? Being probably of same experience and age as Carolyn (earlier in the comments thread), I know that these things come and go. But having said that, I know people who adopt it first have obvious advantages. ======================== Important takeaway: Marketers are not stupid- but they should be more dynamic. My advice: Don't fret about who is coming to you with a plan. Hear everyone- and be people/expert agnostic. Think Ideas. Think Stories and think concepts. And see if they are gelling with your marketing objectives. Period. ======================== I have always agreed that online discussions around this topic are rife with agency love talks. Many of them 'offline' guys turning online specialists and other people turning this whole thing into an 'agency love fest'. OpenSocial, Facebook connect are again just a drop in the ocean of the tools that could be used for harnessing conversations online. In this context it becomes important to marry the right concepts with the right tools. Stories rule. If you can weave one well enough, people will listen. Cheers Shalabh http://www.chasingthestorm.com So this calls for asking two questions:
1) Do we really think marketers are stupid to be giving their monies to the first person who walks in claiming whatever?
2) How is this different from choosing any agency or marketing services partner?
Being probably of same experience and age as Carolyn (earlier in the comments thread), I know that these things come and go. But having said that, I know people who adopt it first have obvious advantages.
========================
Important takeaway: Marketers are not stupid- but they should be more dynamic. My advice: Don’t fret about who is coming to you with a plan. Hear everyone- and be people/expert agnostic. Think Ideas. Think Stories and think concepts. And see if they are gelling with your marketing objectives. Period.
========================
I have always agreed that online discussions around this topic are rife with agency love talks. Many of them ‘offline’ guys turning online specialists and other people turning this whole thing into an ‘agency love fest’.
OpenSocial, Facebook connect are again just a drop in the ocean of the tools that could be used for harnessing conversations online. In this context it becomes important to marry the right concepts with the right tools.
Stories rule. If you can weave one well enough, people will listen.

Cheers
Shalabh
http://www.chasingthestorm.com

]]> By: Anonymous http://buzzmedia.com.my/article/social-media-fad-for-marketers#comment-26 Anonymous Tue, 14 Jul 2009 01:26:00 +0000 http://buzzmedia.com.my/?p=66#comment-26 So this calls for asking two questions: 1) Do we really think marketers are stupid to be giving their monies to the first person who walks in claiming whatever? 2) How is this different from choosing any agency or marketing services partner? Being probably of same experience and age as Carolyn (earlier in the comments thread), I know that these things come and go. But having said that, I know people who adopt it first have obvious advantages. ======================== Important takeaway: Marketers are not stupid- but they should be more dynamic. My advice: Don't fret about who is coming to you with a plan. Hear everyone- and be people/expert agnostic. Think Ideas. Think Stories and think concepts. And see if they are gelling with your marketing objectives. Period. ======================== I have always agreed that online discussions around this topic are rife with agency love talks. Many of them 'offline' guys turning online specialists and other people turning this whole thing into an 'agency love fest'. OpenSocial, Facebook connect are again just a drop in the ocean of the tools that could be used for harnessing conversations online. In this context it becomes important to marry the right concepts with the right tools. Stories rule. If you can weave one well enough, people will listen. Cheers Shalabh http://www.chasingthestorm.com So this calls for asking two questions:
1) Do we really think marketers are stupid to be giving their monies to the first person who walks in claiming whatever?
2) How is this different from choosing any agency or marketing services partner?
Being probably of same experience and age as Carolyn (earlier in the comments thread), I know that these things come and go. But having said that, I know people who adopt it first have obvious advantages.
========================
Important takeaway: Marketers are not stupid- but they should be more dynamic. My advice: Don’t fret about who is coming to you with a plan. Hear everyone- and be people/expert agnostic. Think Ideas. Think Stories and think concepts. And see if they are gelling with your marketing objectives. Period.
========================
I have always agreed that online discussions around this topic are rife with agency love talks. Many of them ‘offline’ guys turning online specialists and other people turning this whole thing into an ‘agency love fest’.
OpenSocial, Facebook connect are again just a drop in the ocean of the tools that could be used for harnessing conversations online. In this context it becomes important to marry the right concepts with the right tools.
Stories rule. If you can weave one well enough, people will listen.

Cheers
Shalabh
http://www.chasingthestorm.com

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