Buzzmedia Bootcamp: Social Media Basics

REGISTER NOW

Social media is changing the way consumers interact with businesses. No matter if you’re a big or small business, you can use social media to help you:

• Form and nurture profitable relationships with your customers
• Get more referrals through online word of mouth
• Improve customer loyalty and repeat sales
• Be more cost effective with your marketing
• Increased your findability through search engines and other online channels
• Be recognised as the person who can provide solutions

Who should attend

The Buzzmedia Bootcamp: Social Media Basics covers the basics of online marketing and social media and is aimed at small business owners, marketing and public relations, and front-line marketers.

This seminar is meant for you if

• You have heard about Social Media but don’t think you have enough ‘tech knowledge’ to use it in your business
• You want to learn from Malaysian examples and local success stories
• You don’t want another ‘Make Money Online’ or ‘Massive Website Traffic’ seminars
  
• You are not sure of the difference between a Facebook Group and Facebook Page
• You still don’t have a website for your business
• You believe in long-term relationships with your customer, and not short-term profits

REGISTER NOW

Grounded in principles

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. – Chinese proverb

No matter if you manage single or multiple retail outlets, or if you have an online business, Buzzmedia Bootcamp: Social Media Basics will equip you with tools and strategies that can apply to your situation. What you will learn is grounded in principles and will apply to your retail, online or service business. In other words, we teach you how to fish. You can then go fishing anywhere you like.

Small business owners: you have a BIG opportunity with social media that can put you ahead of corporate competitors. As a small business, you already interact personally with your customers and social media is a natural extension to that interaction. Large companies however, are out of touch with their customers because the CEO is busy playing golf. Learn how you can use social media to level the playing field and stretch your marketing dollar.

Questions? Please contact me and I’ll help to answer them.

Seminar Programme

Introduction to Social Media for Business

• Social media defined
• What social media can and cannot do for your business
• Success stories of social media for Malaysian businesses

Social Media Marketing Principles

• Relationships: Connecting with customers to increase word of mouth and loyalty
• Content: Increase findability with quality content
• Transparency: Dealing with negative comments / turning critics into fans and followers

Blogging for Business

• Create a social media marketing hub with an effective blog (and company website)
• Optimise your blog content to increase your findability
• Generating traffic to your website

Creating Fans with Facebook

• Facebook Fan Pages, Groups and Profiles—choosing the best option for your business
• Taking advantage of the News Feed for viral marketing
• Getting the most out of Facebook Ads and Apps

Ready, Set, Twitter!

• Grow and foster relationships with customers and audiences
• Generate buzz & Word of Mouth for your product / sale / event

Building a Brand with Content

• Stand out and be recognised with high quality content
• Targeting customers with content

Developing Your Own Social Media Strategy

• Forrester’s POST methodology to social strategy
• Measuring success of your marketing goals

Plus free bonus guides and reports for all attendees.

Payment details

An invoice will be emailed to you once you submit your registration. You must reply by email with a proof of payment* within 5 working days of the date of invoice. Payment can be made in the following ways:

• Cheque to BUZZMEDIA ONLINE MARKETING
• Bank-in to Maybank account no. 512781016128

* Proof of payment = scanned cheque deposit or bank-in slip

Questions? Please contact me and I’ll help to answer them.

REGISTER NOW

Seminar Leader

I’m David, your seminar leader and founder of Buzzmedia. I own and run a small business like you. I have also been employed as a front-line marketer like some of you. Previously I worked for AGENDA, Asia’s largest digital marketing agency. Some clients I’ve worked with include Maybank, Nokia, Honda, Wunderman and Euro RSCG. At the same time I’m an active blogger and Twitter user. I’m also actively involved in the Social Media Club – Kuala Lumpur Chapter to help increase literacy of social media.

This means I see issues from the perspective of the marketer and the consumer. I promise you that I really know what I’m talking about and have achieved real world results with my skills and experience. Here’s what some of my past colleagues and clients have to say:

REGISTER NOW