WOW Photo is an art and photography studio that is operated by Hafiz Ismail. Photography is a competitive industry here in Malaysia but WOW Photo stands out among others having grown its Facebook Fan Page to 3,000+ fans.
Hafiz launched the fan page after attending my Buzzmedia Bootcamp: Social Media Basics in mid-December. Within a month the page had grown to 1,000 fans. Last week, Hafiz announced that WOW Photo had hit 3,000 fans.
In this video, Hafiz discusses some of the steps and tactics he used to grow WOW Photo’s Facebook Fans from 0 to 3,000 in 2 months.
WOW Photo hits 3000 fans
Among the tactics that Hafiz used was:
- Posting updates that are useful and contained valuable information. In his case, he posted tips on how to look good in photos (I wish I had known these tips earlier!)
- Tagging his clients in the photos uploaded to the Page. This causes the photo to show up in the News Feeds of friends of his clients, and draws them to being Fans.
- Leveraging the personal networks of his photographers – all of them are Page admins and can post updates and content to the Page. They also invited their Facebook friends to the Page.
Hafiz also shared that as a result of the growing Facebook Fans, WOW Photo has increased the number of leads and enquiries received due to word of mouth. Facebook is going to continue to play a big role in his marketing plans and his next challenge is to increase his conversion rate of his Facebook Fans.
WOW Photo will be conducting a free portraiture session for kids this Saturday. If you want some professional portraits of your children I strongly recommend checking out the event details – Kids Portraiture with Diela Norain.
Finally, congratulations to the WOW Photo crew on your achievement. You made it look easy! In addition to the WOW Photo Facebook Page, be sure to follow WOW Photo (@wowfoto) and Hafiz (@hafizismail) on Twitter.
If you’d like to learn how you can use Facebook for your business, come attend my Social Media Marketing Workshop this 6-7 March 2010. This event is held in collaboration with the New Straits Times and will also cover Twitter, Blogging, SEO and web strategy. Register now.
