Peter Shankman wrote an epic post on Business Insider called Why I Will Never, Ever Hire A “Social Media Expert”. The 1st sentence tells you that you’re in for a good rant: I was going to call this article “All ‘Social Media Experts’ Need To Go Die In A Fire,” but I figured I should be…
Yesterday, Facebook showed me the ad above for lingerie. This ad campaign is a typical example of a rookie mistake in online marketing: not taking advantage of targeting options in online advertising.
It’s World Cup season and we’re being inundated with TV adverts in between the games. As usual there are the creative ones as well as really bad ones. One bad advert in particular is the MyEG advert featuring Deborah Henry. Twitter users were not shy in expressing their thoughts of the advert.
Count me in as one of those who thinks the MyEG advert is a poor effort.
Facebook is an important tactic in every small business marketer’s repetoire, and the key to success in Facebook marketing is to grow your Facebook Fan base. Contests are a popular way of achieving this goal, so here are some contest ideas which you can implement for free to grow your Facebook Fan page.
What is social media’s role in marketing? Many marketers and business owners find social media difficult to grasp. They may know they need to start using it, but failure to understand of it’s role in the marketing process lead to wrong tactics which just annoys social media users.
Facebook has recently surpassed Google as the most visited website in the US according to Hitwise. It’s a trend that the rest of the world will soon follow and yet, many businesses and marketers are still obsessed about their search ranking when they should seriously start to consider a Facebook strategy.
If you’re using social media to grow your network by friending and following people you don’t know in person, first impressions are even more important because I have nothing else to judge you on. Let’s look at how we give off these first impressions through social media, and how to gain more friends and followers by making a good first impression.
While many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media into all levels of their organisation. P1 not only uses social media in their marketing efforts, but in their customer service operations too. COO Idham Nawawi told me in this interview how they deliberately fostered the adoption of social media within P1
My friends from P1, AirAsia, DiGi, Edelman, Text100, McCann Erickson share their thoughts and insights on what’s in store for brands in Social Media this coming year
Video is a great way to provide customer education and support sales and marketing activities. With the growing penetration of broadband and the dozens of video hosting services, it’s easier than ever to publish and distribute your videos to your market. Unfortunately, not all video hosting services are created equally. For example, many of these…
Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »