From the category archives:

Articles

If you’re using social media to grow your network by friending and following people you don’t know in person, first impressions are even more important because I have nothing else to judge you on. Let’s look at how we give off these first impressions through social media, and how to gain more friends and followers by making a good first impression.

{ 3 comments }

While many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media into all levels of their organisation. P1 not only uses social media in their marketing efforts, but in their customer service operations too. COO Idham Nawawi told me in this interview how they deliberately fostered the adoption of social media within P1

{ 4 comments }

My friends from P1, AirAsia, DiGi, Edelman, Text100, McCann Erickson share their thoughts and insights on what’s in store for brands in Social Media this coming year

{ 8 comments }

Video is a great way to provide customer education and support sales and marketing activities. With the growing penetration of broadband and the dozens of video hosting services, it’s easier than ever to publish and distribute your videos to your market.
Unfortunately, not all video hosting services are created equally. For example, many of these services [...]

{ 1 comment }

The sheer number of social media sites and services make keeping up with mentions of your brand a real challenge. Fortunately there are a number of social media monitoring services that have emerged to solve that problem. Benjamin Koe, co-founder of JamiQ provides a quick overview of social media monitoring and how to make use [...]

{ 1 comment }

Edelman and Brandtology have found that Twitter is now the ‘Buzziest Channel’ in their latest Digital Brand Index study (DBI 2.0), which was conducted across eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan).
For brands, Google remains the most talked about brand, edging out Microsoft and Maxis. Here’s the Top 10 [...]

{ 0 comments }

I’m sure you’ve read lots of predictions for marketing and social media in the past 2 weeks (I offered my own predictions here), but how many have been specific to Malaysia? I asked a few of my friends who operate businesses here in Malaysia for their predictions, and here are responses.
Colin Charles, open source software [...]

{ 1 comment }

2009 was a watershed year for paradigm-changing online technologies. Technologies like Facebook and Twitter not only became household names last year, but are on track to change business and marketing as we charge on into 2010.
As a marketer and digital native who’s practically grown up on the web, here are some personal observations of mine [...]

{ 3 comments }

Sociax, a startup based out of California and founded by renowned branding strategist Peter Pek has opened its doors to a new service which they term a ’social media management platform’. They provide not only monitoring, but also help engage with your audience on behalf of your company or brand.

{ 0 comments }

Little Crowd on Flickr

When talking about social media, you may have heard the word “community” thrown about. What is it? And why is it so important to marketers in today’s social web?

{ 1 comment }