This is a true story of something that happened to me this past few weeks. I don’t make it a practice to talk about myself on this blog, but I thought that this story may be relevant to other marketers and may give you something to think about before launching your own campaigns. Last month…
Category Archives: Articles
Social Media is the world’s biggest fad… for marketers
This post may seem a bit ironic coming from someone who provides social media seminars and training but there seems to be an almost unhealthy fascination with social media among marketers at the moment. In the end, we’ll all realise that “social media” will become just “regular ol’ media”. Social Media is not new Marketers…
Get listed in Google Local Business Center
Google launched a localised version of its Google Maps for Malaysia in mid-May 2009. The majority of the mainstream press highlighted many of the cool services that is now available on Google Maps Malaysia, but business owners and marketers should be more interested in the Local Business Centre (LBC). Why you need to get listed…
3 simple ways to optimise your email marketing
Email is one of the few channels that allows you direct, personalised communications with your customer. It’s also extremely cost effective and should be part of every marketer’s toolkit. Here are 3 simple ways you can start to optimise your email marketing campaigns to increase it’s ROI even further. Start benchmarking This is the key…
Corporate blogging breakdown: What is it and why does my organisation need it?
If your organisation is not blogging, you’re losing out on major benefits that corporate blogging can bring. Corporate blogging is another communications and marketing channel. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications. Here are 5 ways how a corporate blog can…
An Introduction to Facebook for Marketers in plain English
Facebook, Facebook, Facebook. You’ve probably received dozens of invites to join the hottest social network on the web in the past few months, your friends can’t stop talking about it and you may have even heard about it on the news. But just what is the big deal about Facebook? And why should you pay…
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »