Ganesh Kumar Bangah, Group CEO of Friendster and MOL Sdn Bhd, was in the spotlight yesterday for using social media to bad mouth a competitor. The competitor in question is OffGamers, a company that does microtransactions for game currency. They posted a link to promote their service on their Facebook Page yesterday and Ganesh took to…
Category Archives: Case Studies
How to grow your Facebook Fan Page: WOW Photo gets 3000 fans in 2 months
WOW Photo is an art and photography studio that is operated by Hafiz Ismail. Photography is a competitive industry here in Malaysia but WOW Photo stands out among others with its 3,000+ fans on its Facebook Page. In this video, Hafiz discusses some of the steps and tactics he used to grow the WOW Photo Facebook Fan Page from 0 to 3,000 fans in 2 months.
Buzzworthy: How blogging demonstrates thought leadership for FusionBrand
Marcus Osborne is co-founder and Managing Director of FusionBrand, a brand consultancy headquartered in Kuala Lumpur. He’s a friendly chap that I got to know through Twitter (follow him at @brandconsultant) and in addition to providing interesting commentary on Malaysia as a Brit living in KL, he also publishes a blog on branding in Asia….
Buzzworthy: Billshrink piggy-backs Nexus hype into consumer consciousness
Google made a big, highly-anticipated announcement last week about it’s Nexus One mobile phone that set blogs and Twitter abuzz. Being an avid gadget freak, I followed many of the conversations and posts about the Nexus One and found one that stood out – Billshrink’s comparison table of the total cost of ownership between the…
Twitter Advertising: Is it worth it? (with examples from ChurpChurp)
Twitter advertising services seem to have been mushrooming lately. BeTweeted, Twivert and SponsoredTweets are a few examples of the new services I’ve noticed joining the ranks of early movers Magpie and Malaysia’s own Twitter advertising network, ChurpChurp. Twitter advertising is definitely something new, but what are the results and the ROI? This post attempts to shed…
Case Study: DiGi Pimp My Broadband
Case Study: In September 2009, telecommunications company DiGi launched their Pimp My Broadband contest in conjunction with their new mobile broadband service. The contest was promoted completely through the web and participation was completely web based as well.
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »