What is social media’s role in marketing? Many marketers and business owners find social media difficult to grasp. They may know they need to start using it, but failure to understand of it’s role in the marketing process lead to wrong tactics which just annoys social media users.
Category Archives: Features
Exclusive interview: Idham Nawawi on how P1 engages customers with social media
While many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media into all levels of their organisation. P1 not only uses social media in their marketing efforts, but in their customer service operations too. COO Idham Nawawi told me in this interview how they deliberately fostered the adoption of social media within P1
Online Trends For 2010 That Will Change Marketing In Malaysia
2009 was a watershed year for paradigm-changing online technologies. Technologies like Facebook and Twitter not only became household names last year, but are on track to change business and marketing as we charge on into 2010. As a marketer and digital native who’s practically grown up on the web, here are some personal observations of…
Social Media Impact on Business and Marketing
If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what my talk will address today. Specifically I will cover the impact of online marketing–especially social media–on business.
Social Media is the world’s biggest fad… for marketers
This post may seem a bit ironic coming from someone who provides social media seminars and training but there seems to be an almost unhealthy fascination with social media among marketers at the moment. In the end, we’ll all realise that “social media” will become just “regular ol’ media”. Social Media is not new Marketers…
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »