Category Archives: Resources

Resources, reviews, recommendations

Review: Relationship Marketing for Solopreneurs

marketing-definition-profitable-relationships

It’s easy to say that relationships are important–everyone knows that–but how do you initiate and grow relationships strategically with potential customers and business partners? Relationship Marketing for Solopreneurs helps break down the process into easy to understand chunks and convert knowledge to actionable steps.

Fire your SEO consultant! A review of the Scribe SEO service

Step one of marketing your business online is to get found. There are lots of ways to do this but the most popular tactic by far is Search Engine Optimization (SEO). It’s pretty easy to grasp the fundamental, but it can start to get really technical if you really want to do it well. That’s why there’s such a proliferation of SEO consultants and “con sultans”. Luckily, you can fire your SEO consultant with the new Scribe SEO service.

Come join me (along with Chris Brogan, Darren Rowse and Brian Clark) Inside the Third Tribe

What would you give to have the opportunity for lunch with Chris Brogan? Or if you’re a blogger, how about drinks with Darren Rowse (ProBlogger) or Brian Clark (Copyblogger)? If you follow any of the 3 above, I’m sure you would grab such an opportunity without hesitation. I know I did when I had the…

WordPress for small business – even better with the Headway Premium WordPress Theme

LinkedTube WordPress for small business is a match made in heaven. WordPress is a web publishing platform can provide small businesses a website solution that can manage blogs, portfolios and even corporate websites. It’s easy to use, it’s easily customisable through plugins and themes, and best of all, WordPress is free. One of the best…

AISAS Online Consumer Behaviour Model

When educating people about social media I tend to use the AISAS online consumer behaviour model quite a bit. AISAS stands for Attention – Interest – Search – Action – Share. The  model was developed by Dentsu Group as an update for the traditional AIDMA (Attention – Interest – Desire – Memory – Action) model…