Date: 6-7 March 2010 (Saturday & Sunday)
Time: 10am – 4pm
Venue:
NSTP Seminar Room
Jalan Riong, Bangsar (map)
Registration Fees
RM400 per participant
Note: You must bring your own laptop. Registration fees include handouts, materials, internet access and refreshments
Everything You Need To Know About Using Free Social Media Tools To Get More Customers And Kick Start Your Online Marketing
Social media is changing the way consumers interact with businesses. Previously, only big companies with big marketing budgets had access to mass audiences. But social media has leveled the playing field so that anyone can build an audience, a business and a brand for zero dollars.
No matter if you’re a big or small business, you can use social media to help you:
- Form and nurture profitable relationships with your customers
- Get more referrals through online word of mouth
- Improve customer loyalty and repeat sales
- Be more cost effective with your marketing
- Increased your findability through search engines and other online channels
- Be recognised as the person or brand who can provide solutions
Workshop Programme
The workshop not only tells you how to do it, we’ll show you how to do it too with hands-on practical instruction. This includes exercises that will help you form a social media strategy that you can begin using immediately after the workshop.
The lessons you will learn from this workshop equips you with tools and strategies that applies to your retail, online or service business. It is grounded in principles which you can adapt for any situation.
Topics covered include:
Day 1
- Social Media for Business
- What is Social Media and why it is changing the playing field for businesses
- Success stories of social media for Malaysian businesses
- Getting into the state of mind—think Social Media to win with Social Media
- Blogging for Business
- Why you should start a blog for your business
- Easily self-publish text, images, video, presentations and more with a blog
- Getting visitors to your blog and connecting with them
- Creating Fans with Facebook
- Promoting your business through Facebook Fan Pages
- Connecting with your Fans and turning them into customers
- Ready, Set, Twitter!
- Grow and foster relationships with customers and audiences
- Generate buzz & Word of Mouth for your product / sale / event
Day 2
- Marketing Principles of Social Media
- Content: Increase findability with quality content
- Relationships: Connecting with customers to increase word of mouth and loyalty
- Trust: Get your Prospects to make the leap to Customers
- Putting Together A Social Media Strategy
- Identifying your customers and objectives
- Choosing the right tools to execute your campaign
- Search Engine Optimisation Demystified
- Factors that determine your search engine ranking
- How to rank for specific keywords
- Measuring Success of your Marketing Plan
- Google Analytics crash course
- Integrating social media metrics into your measurement strategy
Who should attend
This Social Media Workshop is aimed at small business owners, marketing and public relations, and front-line marketers.
This seminar is meant for you if
- You have heard about Social Media but don’t think you have enough ‘tech knowledge’ to use it in your business
- You want to learn from Malaysian examples and local success stories
- You don’t want another ‘Make Money Online’ or ‘Massive Website Traffic’ seminar
- You are not sure of the difference between a Facebook Group and Facebook Page
- You still don’t have a website or blog for your business
- You believe in long-term relationships with your customer, and not short-term profits
Workshop advert in NST
For enquiries about the workshop content, please contact David Wang of Buzzmedia.
For enquiries about registration and payment, please contact Joseph How or Ganesan of New Straits Times (NIE Unit) (03-2056-9692/9615 or joseph_how @ nstp.com.my / vganesan @ nstp.com.my.)
Terms & Conditions
- The event date, venue and program is subject to change without any notice.
- Full payment must be made 5 working days before the programme at: The NIE Unit, Level 2, Anjung Riong, NSTP Balai Berita, 31 Jalan Riong Bangsar, 59100 Kuala Lumpur.
- Cheques should be made to THE NEW STRAITS TIMES PRESS (M) BHD. Payment can be made in person or couriered to the above address. At the back of the cheque please indicate participant’s name and workshop registered for. Post-dated cheques will not be accepted.
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