Email marketing campaigns allow you to maintain a relationship with customers online that last beyond their visits to your website. An email newsletter reminds customers of your brand and keeps them in touch with your company. Through regular informative and valuable newsletter content, your customers and prospects are familiarised with your company and brand.

How many times have you learnt of a sale or great deal through email forwarded by a friend or colleague. Wouldn’t it be great if you could do the same for your company but in an organised and sustained way? Email marketing can also help organisations increase sales through direct-response promotions like coupons and special offers.

Cost effective and proven

Compared to other means of direct communications like direct mail or postcards, email is definitely the most affordable. Imagine your savings if you sent e-greetings instead of custom printed greeting cards.

Here are some cost effective ways you can use an email marketing campaign in your business:

• Send targeted offers to specific customer segments
• Notify groups and individuals of sales or promotions
• Demonstrate thought leadership through newsletter content
• Announce company news and awards to stakeholders
• Save costs on paper greeting card
• Stay in touch with existing customers
• Encourage viral marketing with forward to a friend feature

The Next Step

Contact Buzzmedia today to learn more about creating successful email marketing campaigns, autoresponder programmes, custom email template design or content development for you email newsletters. We’re looking forward for you to drop us a line.

P.S. If you’d like to get your feet wet with email marketing, you can try out our SimpleMail email marketing product. Create an account for free and see how easy it is!