I was privileged to have the opportunity to be involved in UNICEF Malaysia’s media engagement workshop last week. Salt Media, a young and dynamic public relations agency based in Kuala Lumpur, led the workshop and I focused on social media topics.
The workshop was attended by a group of 30 participants from local NGOs including Malaysian Aids Council, Mercy, Malaysian Child Resource Institute and Shelter Home. After an introduction into UNICEF’s Convention on the Rights of the Child, the workshop was split into traditional media/PR taught by Salt Media and new/social media taught by me.
My sessions were shorter than the workshops I usually conduct, but we managed to cover topics such as the social media marketing process, Facebook marketing and social media strategy. I’m extremely encouraged because our local NGOs are definitely making a serious effort to make use of social media to champion their causes.
To the participants, thank you for spending a day and a half with me. If you have questions, feel free to get in touch with me or just post them in the comments. Thanks also to UNICEF for the opportunity and privilege to be involved in your work.
And finally, thank you to partners Salt Media who invited me to the workshop. If you’re looking for a (fun, non-traditional) public relations agency who has a clear grasp on the changing media landscape in Malaysia, I highly recommend checking out Salt Media.
Photo courtesy UNICEF Malaysia and Salt Media on Facebook.
