Asia Pacific Digital Brand Index

21 January 2010

Edelman and Brandtology have found that Twitter is now the ‘Buzziest Channel’ in their latest Digital Brand Index study (DBI 2.0), which was conducted across eight Asia-Pacific markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Singapore and Taiwan).
For brands, Google remains the most talked about brand, edging out Microsoft and Maxis. Here’s the Top 10 [...]

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Buzzworthy: How blogging demonstrates thought leadership for FusionBrand

21 January 2010

Marcus Osborne is co-founder and Managing Director of FusionBrand, a brand consultancy headquartered in Kuala Lumpur. He’s a friendly chap that I got to know through Twitter (follow him at @brandconsultant) and in addition to providing interesting commentary on Malaysia as a Brit living in KL, he also publishes a blog on branding in Asia.
Marcus [...]

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Social Media Predictions for Small Business and Startups: The Malaysian Perspective

14 January 2010

I’m sure you’ve read lots of predictions for marketing and social media in the past 2 weeks (I offered my own predictions here), but how many have been specific to Malaysia? I asked a few of my friends who operate businesses here in Malaysia for their predictions, and here are responses.
Colin Charles, open source software [...]

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Online Trends For 2010 That Will Change Marketing In Malaysia

14 January 2010

2009 was a watershed year for paradigm-changing online technologies. Technologies like Facebook and Twitter not only became household names last year, but are on track to change business and marketing as we charge on into 2010.
As a marketer and digital native who’s practically grown up on the web, here are some personal observations of mine [...]

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Buzzworthy: Billshrink piggy-backs Nexus hype into consumer consciousness

11 January 2010

Google made a big, highly-anticipated announcement last week about it’s Nexus One mobile phone that set blogs and Twitter abuzz. Being an avid gadget freak, I followed many of the conversations and posts about the Nexus One and found one that stood out – Billshrink’s comparison table of the total cost of ownership between the [...]

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Happy 2010 from Buzzmedia and Level5

11 January 2010

Yes, I know I’m a bit late.. but I’m early for Chinese New Year no?
In any case, I also have some announcement to make.
Buzzmedia Bulletin Mailing List
My resolution in 2010 is to stay in touch more with my friends and associates. Therefore, I will be launching my mailing list this 2010. It will contain exclusive [...]

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Sociax launches social media management platform

3 December 2009

Sociax, a startup based out of California and founded by renowned branding strategist Peter Pek has opened its doors to a new service which they term a ’social media management platform’. They provide not only monitoring, but also help engage with your audience on behalf of your company or brand.

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Twitter Advertising: Is it worth it? (with examples from ChurpChurp)

27 November 2009

Twitter advertising services seem to have been mushrooming lately. BeTweeted, Twivert and SponsoredTweets are a few examples of the new services I’ve noticed joining the ranks of early movers Magpie and Malaysia’s own Twitter advertising network, ChurpChurp.
Twitter advertising is definitely something new, but what are the results and the ROI? This post attempts to shed some [...]

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Radian6 Keyboard Shortcuts

27 November 2009

Here’s a trick I discovered for Radian6 that cuts down the time I spend adding keywords. Use the Tab and Spacebar to jump across the query builder to add keywords. Once you’re done typing all the keywords, go back and change the drop down options with the mouse. This way you don’t slow down typing and having to switch to mousing. Hope this helps. Click through for the video.

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Case Study: DiGi Pimp My Broadband

23 November 2009
Say No to bad broadband

Case Study: In September 2009, telecommunications company DiGi launched their Pimp My Broadband contest in conjunction with their new mobile broadband service. The contest was promoted completely through the web and participation was completely web based as well.

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