Yesterday, Facebook showed me the ad above for lingerie. This ad campaign is a typical example of a rookie mistake in online marketing: not taking advantage of targeting options in online advertising.
Tag Archive: beginners guide
Corporate blogging breakdown: What is it and why does my organisation need it?
If your organisation is not blogging, you’re losing out on major benefits that corporate blogging can bring. Corporate blogging is another communications and marketing channel. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications. Here are 5 ways how a corporate blog can…
An Introduction to Facebook for Marketers in plain English
Facebook, Facebook, Facebook. You’ve probably received dozens of invites to join the hottest social network on the web in the past few months, your friends can’t stop talking about it and you may have even heard about it on the news. But just what is the big deal about Facebook? And why should you pay…
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »