Ganesh Kumar Bangah, Group CEO of Friendster and MOL Sdn Bhd, was in the spotlight yesterday for using social media to bad mouth a competitor. The competitor in question is OffGamers, a company that does microtransactions for game currency. They posted a link to promote their service on their Facebook Page yesterday and Ganesh took to…
Tag Archive: social media
The role of social media in marketing: It makes your brand human
What is social media’s role in marketing? Many marketers and business owners find social media difficult to grasp. They may know they need to start using it, but failure to understand of it’s role in the marketing process lead to wrong tactics which just annoys social media users.
The single most important tip for getting more followers, friends or connections
If you’re using social media to grow your network by friending and following people you don’t know in person, first impressions are even more important because I have nothing else to judge you on. Let’s look at how we give off these first impressions through social media, and how to gain more friends and followers by making a good first impression.
Exclusive interview: Idham Nawawi on how P1 engages customers with social media
While many Malaysian companies are just beginning to understand social media, Packet One Networks (P1), is a company that has been in the forefront of integrating social media into all levels of their organisation. P1 not only uses social media in their marketing efforts, but in their customer service operations too. COO Idham Nawawi told me in this interview how they deliberately fostered the adoption of social media within P1
Social Media Predictions for Brands in Malaysia
My friends from P1, AirAsia, DiGi, Edelman, Text100, McCann Erickson share their thoughts and insights on what’s in store for brands in Social Media this coming year
An introduction to Social Media Monitoring by JamiQ
The sheer number of social media sites and services make keeping up with mentions of your brand a real challenge. Fortunately there are a number of social media monitoring services that have emerged to solve that problem. Benjamin Koe, co-founder of JamiQ provides a quick overview of social media monitoring and how to make use…
Online Trends For 2010 That Will Change Marketing In Malaysia
2009 was a watershed year for paradigm-changing online technologies. Technologies like Facebook and Twitter not only became household names last year, but are on track to change business and marketing as we charge on into 2010. As a marketer and digital native who’s practically grown up on the web, here are some personal observations of…
Social Media Impact on Business and Marketing
If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what my talk will address today. Specifically I will cover the impact of online marketing–especially social media–on business.
Social Media Club Kuala Lumpur Chapter
The Social Media Club, Kuala Lumpur Chapter (SMCkl) held it’s inaugural meeting last night. I was proud not just to attend but also to be a founding member and a part of the committee of volunteers. There have been a few blog posts reporting on the event last night, so I wanted to do something…
Don’t trash your competitors, it’s like hitting below the belt
This is a true story of something that happened to me this past few weeks. I don’t make it a practice to talk about myself on this blog, but I thought that this story may be relevant to other marketers and may give you something to think about before launching your own campaigns. Last month…
-
Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »