Facebook is an important tactic in every small business marketer’s repetoire, and the key to success in Facebook marketing is to grow your Facebook Fan base. Contests are a popular way of achieving this goal, so here are some contest ideas which you can implement for free to grow your Facebook Fan page.
Tag Archive: social media marketing
The role of social media in marketing: It makes your brand human
What is social media’s role in marketing? Many marketers and business owners find social media difficult to grasp. They may know they need to start using it, but failure to understand of it’s role in the marketing process lead to wrong tactics which just annoys social media users.
Sociax launches social media management platform
Sociax, a startup based out of California and founded by renowned branding strategist Peter Pek has opened its doors to a new service which they term a ‘social media management platform’. They provide not only monitoring, but also help engage with your audience on behalf of your company or brand.
Twitter Advertising: Is it worth it? (with examples from ChurpChurp)
Twitter advertising services seem to have been mushrooming lately. BeTweeted, Twivert and SponsoredTweets are a few examples of the new services I’ve noticed joining the ranks of early movers Magpie and Malaysia’s own Twitter advertising network, ChurpChurp. Twitter advertising is definitely something new, but what are the results and the ROI? This post attempts to shed…
Case Study: DiGi Pimp My Broadband
Case Study: In September 2009, telecommunications company DiGi launched their Pimp My Broadband contest in conjunction with their new mobile broadband service. The contest was promoted completely through the web and participation was completely web based as well.
Social Media Impact on Business and Marketing
If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what my talk will address today. Specifically I will cover the impact of online marketing–especially social media–on business.
AISAS Online Consumer Behaviour Model
When educating people about social media I tend to use the AISAS online consumer behaviour model quite a bit. AISAS stands for Attention – Interest – Search – Action – Share. The model was developed by Dentsu Group as an update for the traditional AIDMA (Attention – Interest – Desire – Memory – Action) model…
World Vision blog and Facebook marketing
World Vision is an international Christian relief, development and advocacy organisation. The main activities of its local office, World Vision Malaysia (WVM), is educating the public about the plight of the underprivileged and raising funds for their relief and outreach activities. WVM realised that they needed to engage their target audience through new channels, especially…
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »