Sociax, a startup based out of California and founded by renowned branding strategist Peter Pek has opened its doors to a new service which they term a ’social media management platform’. They provide not only monitoring, but also help engage with your audience on behalf of your company or brand.
Tagged as: services, social media marketing, sociax
Case Study: In September 2009, telecommunications company DiGi launched their Pimp My Broadband contest in conjunction with their new mobile broadband service. The contest was promoted completely through the web and participation was completely web based as well.
Tagged as: campaign, DiGi, Malaysia, social media marketing, telco
If you are running a business, you know that a big portion of your time is spent marketing and promoting your business. The internet is changing all of that and that is what my talk will address today. Specifically I will cover the impact of online marketing–especially social media–on business.
Tagged as: community, presentation, social media, social media marketing
When educating people about social media I tend to use the AISAS online consumer behaviour model quite a bit. AISAS stands for Attention – Interest – Search – Action – Share. The model was developed by Dentsu Group as an update for the traditional AIDMA (Attention – Interest – Desire – Memory – Action) model [...]
Tagged as: consumer behaviour, digital, Resources, social media marketing
World Vision is an international Christian relief, development and advocacy organisation. The main activities of its local office, World Vision Malaysia (WVM), is educating the public about the plight of the underprivileged and raising funds for their relief and outreach activities.
WVM realised that they needed to engage their target audience through new channels, especially the [...]
Tagged as: corporate blogging, facebook marketing, social media marketing, testimonial
