social networking

Facebook, Facebook, Facebook. You’ve probably received dozens of invites to join Facebook in the past few months, your friends can’t stop talking about it and you may have even heard about it on the news. But just what is the big deal about Facebook? And why should you pay attention to it at all when you have more important things to do like running your business?

Well buckle down and pay attention, you’re about to get a crash course on Facebook. Don’t worry, I’ll try to avoid those fancy buzzwords with ambiguous meanings like ‘Web 2.0’ or ‘social media’. Instead I’ll try to explain why Facebook matters specifically to businesses and marketers.