Yesterday, Facebook showed me the ad above for lingerie. This ad campaign is a typical example of a rookie mistake in online marketing: not taking advantage of targeting options in online advertising.
Tag Archive: strategy
When to stick with or drop an unpopular ad campaign
It’s World Cup season and we’re being inundated with TV adverts in between the games. As usual there are the creative ones as well as really bad ones. One bad advert in particular is the MyEG advert featuring Deborah Henry. Twitter users were not shy in expressing their thoughts of the advert.
Count me in as one of those who thinks the MyEG advert is a poor effort.
The role of social media in marketing: It makes your brand human
What is social media’s role in marketing? Many marketers and business owners find social media difficult to grasp. They may know they need to start using it, but failure to understand of it’s role in the marketing process lead to wrong tactics which just annoys social media users.
Dude, you’re still obsessed about SEO? Wake up and smell the Facebook
Facebook has recently surpassed Google as the most visited website in the US according to Hitwise. It’s a trend that the rest of the world will soon follow and yet, many businesses and marketers are still obsessed about their search ranking when they should seriously start to consider a Facebook strategy.
Communities: Your strategic business asset
When talking about social media, you may have heard the word “community” thrown about. What is it? And why is it so important to marketers in today’s social web?
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Hi! I'm David Wang. I'm an online marketing evangelist and I help marketers get started with and optimise their marketing activities through consulting and training. The Buzzmedia blog covers topics I'm most passionate about including inbound marketing, social media and email marketing. I hope you find it useful! More »